Last Update: Sep 23, 2022.

Submitted by: Karen Gaudet
Score: 76/100 (95 votes)


How big is the marketing automation market?

The micromachining market is expected to grow at a CAGR of around 6.9% from 2020 to 2027 and expected to reach the market value of around US$ 4.0 Bn by 2027. MarketMarketing Automation MarketMarket Size 2021US$ 4,523 MnMarket Forecast 2030US$ 12,178 MnCAGR (2022 - 2030)12.1%Analysis Period2018 - 2030

The global marketing automation market is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The marketing automation market is expected to grow to $9.36 billion in 2026 at a CAGR of 12.5%.

Marketing automation usage statistics Marketing is the largest business sector using automation. 79% of companies use automation for marketing, compared to 45% for sales, and 33% for finance. 26% of those who don't use automation yet plan on adopting marketing automation soon.

CRM software is primarily sales-focused, while marketing automation software is (aptly) marketing-focused. Marketo—a leading marketing automation software provider—describes marketing automation software as a system that €œallows companies to streamline, automate, and measure marketing tasks and workflows.

How To Use CRM And Marketing Automation Together

Customer relationship management (CRM) software and marketing automation software serve different purposes. The main difference between CRM software and marketing automation software is that CRM software is used primarily for sales purposes and marketing automation is used mostly for marketing.

How To Use CRM And Marketing Automation Together

The definition of marketing automation. Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text.

Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.

Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.

What Is Marketing Automation?

Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.

What Is Marketing Automation?

Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.

Marketing Automation Software by Salesforce Marketing Cloud Account Engagement, Salesforce's #1 marketing automation software, makes automating and managing your marketing campaigns a breeze.

Your marketing automation strategy will touch several teams in your company. Get their input and buy-in before you begin. Create process visualizations. Use detailed diagrams of your marketing automation workflow to relay your big picture objectives to your entire organization — efficiently and effectively.

65+ Marketing Automation Statistics For 2022

51% of companies are using marketing automation in 2019. 55% of B2B businesses are adopting marketing automation. 79% of companies are confident they could keep up with the latest marketing automation technologies.

65+ Marketing Automation Statistics For 2022

Marketing Automation Software by Salesforce Pardot, Salesforce's #1 marketing automation software, makes automating and managing your marketing campaigns a breeze.

Benefits of marketing automation. Marketing automation helps businesses of every size. It nurtures leads, helps acquire customers, cross-sells and upsells, and many other aspects of digital marketing and selling. Marketing automation makes for more effective marketing, letting marketing teams do more with less.