Last Update: Sep 23, 2022.

Submitted by: Deanne Enalda
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Why is Pepsi not sponsoring the halftime show?

New York (CNN Business) Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed. In a statement, the NFL said that it "couldn't think of a more appropriate partner" for the show.

This time, though, Pepsi won't be sponsoring the Super Bowl halftime show. It's the second time since 2012 that these rights hit the marketplace. Auto parts manufacturer Bridgestone held the Super Bowl Halftime rights before Pepsi. The 2022 Super Bowl Halftime Show featured iconic hip-hop stars Dr.

This time, though, Pepsi won't be sponsoring the Super Bowl halftime show. It's the second time since 2012 that these rights hit the marketplace. Auto parts manufacturer Bridgestone held the Super Bowl Halftime rights before Pepsi. The 2022 Super Bowl Halftime Show featured iconic hip-hop stars Dr.

This time, though, Pepsi won't be sponsoring the Super Bowl halftime show. It's the second time since 2012 that these rights hit the marketplace. Auto parts manufacturer Bridgestone held the Super Bowl Halftime rights before Pepsi. The 2022 Super Bowl Halftime Show featured iconic hip-hop stars Dr.May 24, 2022

Pepsi Will No Longer Sponsor Super Bowl Halftime Show

Pepsi did renew the sponsorship deal with the league, but the new deal does not include the company sponsoring the halftime show. Per Front Office Sports, Pepsi is reportedly wanting to dive into digital media for its upcoming projects. This is mainly due to a slight decrease in broadcast viewers.

Pepsi Will No Longer Sponsor Super Bowl Halftime Show

Pepsi did renew the sponsorship deal with the league, but the new deal does not include the company sponsoring the halftime show. Per Front Office Sports, Pepsi is reportedly wanting to dive into digital media for its upcoming projects. This is mainly due to a slight decrease in broadcast viewers.May 24, 2022

Pepsi has been the presenting sponsor of the halftime show (“The Pepsi Super Bowl Halftime Show ) since 2013, with the company touting its €œ26 musical acts representing 168 Grammys along the way.

Pepsi has been the presenting sponsor of the halftime show (“The Pepsi Super Bowl Halftime Show ) since 2013, with the company touting its €œ26 musical acts representing 168 Grammys along the way.

The NFL Is Looking For A New Super Bowl Sponsor For 2023

Pepsi secured the halftime show rights in 2012. According to the Wall Street Journal, the soda company paid more than $2 billion securing its name on the show. Before Pepsi, Bridgestone had the rights to the Super Bowl halftime show. The auto parts manufacturer paid over $10 million annually.

The NFL Is Looking For A New Super Bowl Sponsor For 2023

Pepsi secured the halftime show rights in 2012. According to the Wall Street Journal, the soda company paid more than $2 billion securing its name on the show. Before Pepsi, Bridgestone had the rights to the Super Bowl halftime show. The auto parts manufacturer paid over $10 million annually.

Pepsi secured the halftime show rights in 2012. According to the Wall Street Journal, the soda company paid more than $2 billion securing its name on the show. Before Pepsi, Bridgestone had the rights to the Super Bowl halftime show. The auto parts manufacturer paid over $10 million annually.

Dr. Dre and Snoop Dogg perform during the Pepsi Super Bowl LVI Halftime Show.

NFL Renews Its Sponsorship Deal With Pepsi, But Without The Super Bowl

NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show. The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. As part of the agreement, Pepsi gets pouring rights at top NFL events, including the NFL Draft.

NFL Renews Its Sponsorship Deal With Pepsi, But Without The Super Bowl

NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show. The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. As part of the agreement, Pepsi gets pouring rights at top NFL events, including the NFL Draft.

Auto parts manufacturer Bridgestone held the Super Bowl Halftime rights before Pepsi. The 2022 Super Bowl Halftime Show featured iconic hip-hop stars Dr. Dre and Snoop Dogg. The NFL partners with Jay-Z's Roc Nation to produce the halftime show.