Last Update: Sep 23, 2022.

Submitted by: Ingaborg Franklin
Score: 77/100 (72 votes)


How many B2B companies use marketing automation?

51% of companies are using marketing automation in 2019. 55% of B2B businesses are adopting marketing automation. 79% of companies are confident they could keep up with the latest marketing automation technologies.

71% of B2B marketers say they utilize automation in their email marketing efforts. This is six percentage points higher than amongst general marketing professionals (B2B B2C). 39% of B2B companies plan on implementing marketing automation to aid with their social media management efforts in the year ahead.

Let's take a look at these four types of automation, and how each is suited to the specific marketing and sales needs of a given market segment.
B2B marketing automation.B2C marketing automation.Small business marketing automation.Mobile marketing automation.

Marketing automation usage statistics 79% of companies use automation for marketing, compared to 45% for sales, and 33% for finance. 26% of those who don't use automation yet plan on adopting marketing automation soon.

75+ Latest Marketing Automation Statistics - 2022 Benchmarks

Marketing automation usage statistics Marketing is the largest business sector using automation. 79% of companies use automation for marketing, compared to 45% for sales, and 33% for finance. 26% of those who don't use automation yet plan on adopting marketing automation soon.

75+ Latest Marketing Automation Statistics - 2022 Benchmarks

What is B2B Marketing? B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Companies that sell products or services to other businesses or organizations (vs. consumers) typically use B2B marketing strategies.Jan 4, 2022

Three-quarters of all companies use marketing automation According to Social Media's Today 2019 State of Marketing Automation Survey report, 75% of all companies already use at least one kind of marketing automation tool.

CRM software is primarily sales-focused, while marketing automation software is (aptly) marketing-focused. Marketo—a leading marketing automation software provider—describes marketing automation software as a system that €œallows companies to streamline, automate, and measure marketing tasks and workflows.

The 5

Industrial marketing—more commonly referred to as business-to-business marketing or B2B marketing—is the promotion of products and services from one business to another. In other words, when you use industrial marketing, your target audience consists of companies rather than individual consumers.

The 5

CRM automation is a method of automating necessary but repetitive, manual tasks in customer relationship management to streamline processes and improve productivity. CRM systems are used throughout many B2B and B2C companies in order to organize business processes and make complex tasks easier to do.

B2B is short for “business to business.” It's a business model in which the companies involved create products and services for other businesses and organizations. B2B companies can include software as a service (SaaS), marketing firms, and businesses that create and sell various supplies.

Nearly 80% of B2B marketers report having a content marketing strategy, but only 43% have documented their strategy. That number jumps to 60% among the most successful companies. (B2B Content Marketing, 2021) 79% of marketers reported “generating more quality leads” to be their top content priority in 2021.

What Is Marketing Automation?

Marketing automation helps businesses of every size. It nurtures leads, helps acquire customers, cross-sells and upsells, and many other aspects of digital marketing and selling. Marketing automation makes for more effective marketing, letting marketing teams do more with less.

What Is Marketing Automation?

Marketing automation helps businesses of every size. It nurtures leads, helps acquire customers, cross-sells and upsells, and many other aspects of digital marketing and selling. Marketing automation makes for more effective marketing, letting marketing teams do more with less.

Industrial marketing is promoting goods and services to other companies rather than to individual customers. It aims to sell raw materials and components for production needs. The simplest format of industrial marketing is B2B marketing.